MOUSSY JEANS BRAND MOVIE

BRIEF

A products concept movie

We took charge of the film production for two MOUSSY JEANS products: The WAIST FIT REBIRTH SKINNY, which is a renewal of their top seller REBIRTH SKINNY, and a new style called the MOUSSY VINTAGE TAPERED JEANS, which is inspired by authentic vintage jeans.

ART DIRECTION

Masculine and Feminine

We created a film mixing two different colors to represent the two different jeans. The REBIRTH SKINNY has a feminine character, whereas the Moussy VINTAGE TAPERED JEANS has a slight masculine touch. The two type of cuts have a strong contrast in coloring and writing in order to create two parallel universes that match the masculine and feminine sides of each pair.

PRODUCTION

A Music Driven Production

We created the soundtrack before shooting in order to make a unique editing and unique color grading to match the track's disorienting production style, emphasizing the relationship between masculine and feminine.